Location pin
UNITED KINGDOM | 22 & 23 FEB 2021 ExCeL LONDON
LAS VEGAS | 26 & 27 FEB 2020 LVCC USA
EUROPE | 6 & 7 MAY 2020 MESSE FRANKFURT
Return to Speaker page David Seddon: Speaking at the White Label Expo

David Seddon


The Untapped Potential of the Pet Supplement Market

Many people know the benefits of supplementing their own diets with food supplements but it is now becoming more accepted that this is just as important for our pets. With over 40% of households having pets this is a huge potential market with still low penetration levels. The seminar will cover the way the pet supplement sector is changing and the opportunities this is creating. In particular, how this is linked to the dramatic change in the ownership of the veterinary profession which has used food supplements as part of their overall management strategy for many years.

About David Seddon

Dave Seddon formed YourPet in 2012 after seeing the potential of creating and supplying shelf ready branded products to the UK’s veterinary sector in ‘own label’ veterinary brands. At that time the UK veterinary sector was at the start of a consolidation process that was increasing at a dramatic pace. This process is still continuing today and has changed the face of the veterinary profession
After launching its first product in 2013 YourPet now has over thirty products and already supplies more than 30% of the UK veterinary sector with ‘own branded’ food supplements. It offers a full service package including product research, formulation, product development, label design, legislation, stock
holding, delivery, training and after sales marketing and support.