Ed Wilson
eCommerce Brand Partnerships - TikTok
Bridge the Gap between Entertainment and Commerce
I will cover how and why TikTok is changing the traditional linear purchase journey with a platform that is community-focused, creator-led and conversational. You will learn how entertainment can have a huge impact on your ecommerce brand.
Biography
Ed is a brand partnerships manager at TikTok where he is responsible for success for high growth DTC ecommerce brands. He has a background in digital media having worked all the way from start-ups to global agency groups in the UK, South Korea and Singapore.
Ed Wilson
eCommerce Brand Partnerships - TikTok
Bridge the Gap between Entertainment and Commerce
I will cover how and why TikTok is changing the traditional linear purchase journey with a platform that is community-focused, creator-led and conversational. You will learn how entertainment can have a huge impact on your ecommerce brand.