Biography

Jim Ebel has been told he is not in his right mind, or his left. He actually thinks in his CenterBrain, which is not suprisingly a registered trademark of his brand of thinking, CenterBrain(r) Thinking. Having served in three capacities in his long career, as a corporate executive, ecommerce and brand positioning entrepreneur, and as distinguished faculty member in the U.S. and Asia, Ebel focuses on getting to simple solutions to complex issues through practical application of a range of methods he discovered based on 50,000 or more interviews with consumers. His book CenterBrain Thinking(C) has been a best seller in the west, and is now used throughout China, courtesy of Peking University Press, to train young professionals in the art and science of brand positioning. Ebel serves as Executive Vice President of Global Marketing for Corman, S.p.A., helping expand the scope and success of the brand Organyc(R), an emerging player in the Period Care, Adult Care, and Baby Care sectors.