Liana M. Zavo
Forbes Business Council & ZavoMedia Group
PR Tips And Benefits For Small Businesses: Online Reputation Can Propel Your Personal Brand And Business Forward
Without publicity and a well-known reputation, a business may have a hard time growing and thriving in its respective industry. A steady stream of efficient marketing strategies can help build an audience that equates to more profit. This is where public relations can help build, promote and manage brand reputation.
A common misconception that many small-time business owners believe is that PR is for large corporations and globally recognized brands. As a PR consultant for many years, I often correct this notion. PR isn’t only limited to million-dollar companies. All types of businesses can benefit from public relations if performed appropriately. I’ve witnessed how small entrepreneurs started
from humble beginnings and progressively scaled into successful and sought-after brands because of PR. Here are five reasons to invest and plan your business growth with PR.
Biography
Liana Zavo''s strong suit is digital storytelling and personal brand development. As a PR maven and expert, Zavo helps establish professionals, entrepreneurs, business owners, and social impact brands as authorities in their niche. As a business influencer and branding expert, Zavo develops a strong and consistent online brand reputation and personal brand that gains customers'' trust. By controlling the narrative online, Liana knows exactly how to position her clients as the authority. Zavo''s talented team helps achieve clients'' compelling press campaigns, brand and content strategy to create strong brand awareness. By creating social media presence with the right amount of editorial content, interviews, and podcast placement we attract the necessary target market and close more deals.
As the successful CEO and founder of ZavoMedia PR Group headquartered in New York City, Liana is responsible for designing PR campaigns and personal brand strategies to drive growth and for helping leaders navigate complexity with confidence and clarity of thought.
She has harnessed more than 10 years of experience as a renowned digital storyteller and PR expert through executive leadership, consulting work, keynoting, and thought leadership.
Liana has spoken at summits, C-Suite conferences, and she has launched her successful business podcast What Makes A Woman for aspiring female entrepreneurs.
Liana M. Zavo
Forbes Business Council & ZavoMedia Group
PR Tips And Benefits For Small Businesses: Online Reputation Can Propel Your Personal Brand And Business Forward
Without publicity and a well-known reputation, a business may have a hard time growing and thriving in its respective industry. A steady stream of efficient marketing strategies can help build an audience that equates to more profit. This is where public relations can help build, promote and manage brand reputation.
A common misconception that many small-time business owners believe is that PR is for large corporations and globally recognized brands. As a PR consultant for many years, I often correct this notion. PR isn’t only limited to million-dollar companies. All types of businesses can benefit from public relations if performed appropriately. I’ve witnessed how small entrepreneurs started
from humble beginnings and progressively scaled into successful and sought-after brands because of PR. Here are five reasons to invest and plan your business growth with PR.